Are you too busy to think about the more important things?

You’ve built a successful commercial roofing company. You have good income, even very good income. But if you’re being honest, you are spending too much time putting out fires and feeling like too often you are the only one with the answers.

The Problem

Right now, your day is too often consumed by crappy, reactive problems. Crews making completely avoidable mistakes. Feeling frustrated because finding and keeping people who will actually take real ownership of their work seems impossible. You are constantly dealing with the repeating trauma of a business that relies entirely too much on you to figure everything out.

Too often, your business has brought complexity and pressure, not freedom. You feel stuck, even trapped.  But being stuck is not the actual problem; it is just a symptom.

The real problem is that you are spending all your energy patching leaks in your boat, and you have not enough time to actually steer the ship the way you want to.

The Solution

You don't need a new boat (or even a leak free one). You need to become a more effective captain.

ESE Peer Groups are not for contractors looking to escape their business. They are for driven, independent owners who are ready to stop patching leaks and start tackling better quality problems.

Imagine trading your endless list of reactive headaches for generative challenges like:

How do I double our capacity in the next year without working harder?


How do I lift the company culture, so we have a waiting list of people who want to come work for us? (because that is possible)


How do I get my net profit into the 15-20% range? (very doable)


How can I shift from a company that people hire to fix their roof problems to a higher tech company that sells data to institutions for risk-mitigation? (which they all want and need)


What Happens in the Room

When you join an ESE Peer Group, you step into a room with other highly capable contractors who understand exactly what you are going through. We don't sit around and philosophize. We are action-oriented doers.

In this room, you will get the mental space away from the office that you desperately need to think clearly. You will be challenged by seeing other leaders make the hard decisions you might be avoiding. You will realize that you don't have to figure it all out on your own anymore.

See if you qualify!


“One of the reasons I keep coming back to the peer group is that it is a dedicated time for me to work on the business instead of in the business. As a small business owner, the discipline to work on the business can be a challenge at times. During this dedicated time, I am surrounded by others who are doing the same thing, which can challenge my way of thinking and broaden my knowledge. I always leave the meetings feeling inspired and excited to implement improvements at my company.”

— Tori Hagen, Top All Roofing, Inc.

"Being part of a group that is committed to getting better, and sharing ideas on how to do so has been a game changer. When we joined our revenue was just under $4,000,000.00 per year. This year we expect to break $12,000,000.00 while improving our year-end net profit as well."

—William Burkhardt, Kanga Roof

“Standard Roofing Company has been a member of the Hayne Coaching Peer Group for approximately 4 years. During our tenure, we have been able to multiply our growth, capacity, efficiency, and profitability. The ideas, discussions, and peer assistance have been invaluable. Being able to bring our issues to the larger group for discussion and direction has allowed us to short-circuit much of the ‘trial and error’ process normally prevalent for a standalone business. Specifically, your leadership, management of membership, agenda development, and facilitation have kept our group on track and on task and allowed us to be candid with each other. There is no doubt in my mind or my metrics that we are 5 years ahead of plan by being active members in our group. Thank you for being diligent and attentive to making our group continue to perform at the highest level.”

— Andrew Payne, CEO Standard Roofing Company